Posts, reviews, advertising, customer email and reporting. Most businesses buy these from four or five companies that do not share a single record between them. PRATA runs all five off one database, in your own office, connected to whichever platforms your business actually uses.
A real person gets back to you, usually the same day.
Five jobs, one system, one purchase. They share the same records, so the customer who left you a review is the same customer on your mailing list.
Everything you put on social, planned once and sent out on schedule — every major platform from one calendar.
What it doesReviews watched around the clock, with a reply drafted in your words and waiting for your approval.
What it doesOne form sets up a campaign across Google, Meta and TikTok, and reports what came back.
What it doesNewsletters, promotions and reminders sent from your own machine, with no charge per message.
What it doesPosts, reviews, ad spend and email results on one screen, per brand, updated as things happen.
What it doesNo add-on modules, no higher tier holding something back. Every installation gets the whole system.
What it doesYou decide what to say and when. It writes each post to suit the site it is going on, puts everything on one calendar, and sends it out on schedule.
Hootsuite, Sprout Social, Later, Buffer $99–249 per login, monthly
A review comes in on a Sunday. Within minutes a reply is written in your words and waiting on your phone. You read it, approve it, it posts.
Birdeye, Podium, Reputation.com $299–449 per brand, monthly
Every ad platform runs its own console and none of them work the same way. One form here covers all of them.
An agency retainer $500–2,000 monthly
Your customer list is a file on a machine you own, and email goes out from there. Growing the list costs nothing extra.
Mailchimp, Constant Contact, Klaviyo $50–350 monthly, rising with list size
Four separate tools means somebody assembles the numbers by hand. Here they share one database and line up on their own.
Paid reporting add-ons and a monthly spreadsheet Hours every month
Captioning, resizing, scheduling, drafting the fourth version of the same email, sitting in an ad console turning off features you never asked for. That is the work that keeps an owner stuck in an admin role. PRATA hands it to AI so you can spend the time on the parts that grow the business.
Before anything goes live we train it on how your business actually speaks — your services, your customers, your terminology, how formal you are, what you would never say. No two installations share the same training. Your competitor down the road does not get your voice.
We strip the tells on the way out: the em dashes, the "not just X but Y" construction, the padding that circles a point without landing on it, the same three adjectives every model reaches for. If it reads like software wrote it, it does not ship.
Every draft passes content gates and quality checks before it appears in your queue. Anything that fails gets rewritten or flagged rather than published.
Turn on human sign-off for any channel, or all of them. Nothing posts until you tap approve. Everything is editable — the drafts are a starting point, not a decision made for you.
Most AI marketing tools produce generic filler because they are running the same prompt for every customer. That is the actual problem, and it is a training problem rather than a model problem. We solve it by doing the training work per business, gating the output, and letting you overrule any of it. You are not handing your voice to a machine. You are handing it the typing.
What these five jobs cost bought separately, for one brand with four staff logins, at each company's published rate.
| Scheduling your posts — Hootsuite | $396 / mo |
| Collecting and answering reviews — Birdeye | $349 / mo |
| Setting up your advertising — agency retainer | $500 / mo |
| Sending customer emails — Mailchimp | $99 / mo |
| Reporting — assembled by hand | — |
Published 2026 rates. No price rises assumed, which is generous to them.
A small dedicated computer, roughly the size of a hardback book, that sits in your office and does nothing else. Silent, fanless in most builds, and drawing less power than a light bulb.
We are not a hardware reseller and we take no margin on the machine. You see the invoice. We are practitioners building practical systems for small businesses, and marking up a computer we did not manufacture is not a business we want to be in.
If you already have a machine you would rather use, or your IT people have a preference, we will install on it. We will tell you honestly whether it is up to the job. Nothing about the system requires you to buy hardware from us.
A shelf, a closet, or behind the front desk. It needs a power outlet and a cable to your router, and that is the whole requirement.
It reports problems to us before you would notice. While you are on the support plan, repairs and replacement are covered with no separate bill.
Thirty minutes. We ask how many brands you run, what accounts exist, and who needs to use it. You get a fixed price on the call.
We send a checklist of what we need — the social accounts, the review profiles, the ad accounts. This is the part that takes the longest, and it is mostly waiting on them.
We come out, connect the machine, wire up every account, and stay until your posts are scheduled and your reviews are being answered.
One session with your staff, plus a recording for anyone you hire later. Then it is yours to run.
The software is bought once and the license renews for a dollar a year, permanently, written into the agreement. The machine is yours. Nothing checks in with us for permission to keep working, and support after the first year is optional — the system runs either way.
Leave your email and a real person gets in touch, usually the same day. Bring your brand count and your current bills and you will know your exact price on the call.
The setup checklist and a plain summary of all five, to read on your own time.
Download the PRATA install prep document and we will take 10% off your installation.
The prep document tells whoever runs your marketing exactly what we need before install day — which accounts, which access, which details. Businesses that arrive prepared get set up without interruptions, which is better for you and cheaper for us. So we split the difference.
We send them the same document and nothing else. Your discount applies either way.
The code is yours whether or not you buy. A real person will follow up to see if you have questions.